CMS
Close OOH revenue with a CRM built around inventory reality.
Move from RFP to contract to approved campaign inside one sales operating layer, with slot-aware calendar visibility across every board in your network.
CRM
RFP wizard with board plans, pricing, contacts, and agency / advertiser relationships.
Contract workflow with draft, sent to client, approved, canceled, and supersede logic.
Sales calendar that reflects loop slots, priorities, straight-sell conflicts, and rotations.
Core modules
5
Sales Calendar, RFPs, Contracts, Clients, and Sales Process.
Contract states
4
Draft, Sent to Client, Approved by Client, and Canceled.
Campaign types
4
Straight Sell, Remnant, Rotate, and Remnant Rotate.
Why it wins
The sales system understands boards, dates, slots, and contract states.
This is not a generic CRM skinned for media. Availability, loop policies, revisions, campaign IDs, and approval states are part of the product model, so your team stops reassembling reality across spreadsheets, PDFs, calendars, and inboxes.
Platform fit
BillboardIQ replaces fragmented sales ops with one system for RFPs, contracts, client records, sales process tracking, and slot-level calendar visibility. Sales teams can shape packages, convert them into contracts, manage revisions, and see exactly how campaign commitments sit against real board availability.
Capabilities
Built around the operational detail your team actually manages.
Pipeline with operational context
Every sales item carries agency, advertiser, contacts, user ownership, payment type, industry, date ranges, and board-level pricing from day one.
Inventory-aware selling
Boards populate by format, inherit date boundaries, and respect slot availability. Straight sells can preempt lower-priority campaigns while full straight-sell boards block invalid bookings.
Revision-safe contracting
Completed contracts lock by design. Sales managers can supersede them through a governed flow that preserves auditability, cancels the prior revision, and creates the next version as a draft.
Sales process automation
Digital and static workflows generate tasks, calendar items, artwork collection steps, PoP follow-up, and posting confirmations directly from the sales item lifecycle.
Workflow
One system from intake to execution.
Each page is designed to reduce handoffs and remove the need to restate the same information across disconnected tools.
Step 01
Build the RFP
Create the campaign, attach agencies, advertisers, contacts, dates, user ownership, and planned boards with cost logic.
Step 02
Generate the contract
Promote the sales item, assign a unique code, adjust boards, attach media, and route it for draft approval or client delivery.
Step 03
Activate and track delivery
Approved contracts appear in the sales calendar, sync to process tasks, store campaign IDs, and remain revision-controlled for future changes.
Outcomes
Marketable value the buyer can understand quickly.
Sales staff can see conflicts before they sell them.
Managers keep revision history without losing revenue accountability.
Client-facing approvals no longer live outside the operating record.
More platform pages
Explore adjacent workflows.
Admin
Reporting Suite
Combine campaign, board, and delivery data into play, impressions, programmatic, and maintenance reporting workflows with downloadable outputs and file validation.
Team Tools
Team Productivity
Coordinate recurring work, generated tasks, shared calendars, project updates, and sales process execution from a connected internal workspace.
Admin
Board Roster & MRAB
Centralize the master roster for digital, static, truck, and specialty inventory with auditability, compatibility data, measurement inputs, and service-level governance.