The Operating System for OOH Companies
The unified platform for OOH operators. Manage your board roster, run your sales pipeline, dispatch maintenance crews, track parts inventory, and deliver client reports — all from one place.

Board Roster
Every unit.
Every client.
Your complete master roster of boards — digital, static, and truck — with audit tracking, manufacturer data, and loop configurations in one place.

Digital Units
Manage loop policies, slot assignments, player software, and real-time monitoring for every digital screen in your network.

Static & Bulletin
Track vinyl installations, posting schedules, and proof-of-performance for traditional roadside inventory.

Truck & Specialty
Multi-screen truck units, transit wraps, and specialty formats — all stored in your master board roster with full audit trails.
Platform
Everything your OOH
operation needs
Comparison
The only platform
that does it all
Other tools solve a piece of the puzzle. BillboardIQ replaces your entire stack.
| Feature | BillboardIQBIQ | Broadsign DirectBSD | ApparatixAPX | SpreadsheetsXLS |
|---|---|---|---|---|
| CMS & Sales | ||||
| Visual sales calendar with slot-level view | ||||
| RFP → Contract → DocuSign lifecycle | ||||
| Inventory | ||||
| Unified MRAB with audit tracking | ~ | |||
| Parts inventory & reorder management | ||||
| Field Ops | ||||
| Ticket system with auto-scheduling | ||||
| Manifest-based technician dispatch | ||||
| Reporting | ||||
| Broadsign PoP API integration | ||||
| Client-ready formatted exports | ~ | |||
| Admin | ||||
| Role-based permissions & multi-tenant | ~ | |||
| Recurring & auto-generated tasks | ||||
Showing 10 of 27 BillboardIQ features
See full comparisonBased on publicly available product documentation as of 2026.
How it works
From onboarding to operations
Onboard Your Inventory
Import your board roster via template or add units manually. Configure loop policies, assign manufacturers, tag compatible parts, and set audit requirements — your entire MRAB, centralized.
Run Your Sales Pipeline
Create RFPs, convert them to contracts, and visualize everything on the sales calendar. Manage straight sells, remnants, and rotates with automated slot assignments and DocuSign delivery.
Operate & Report
Dispatch maintenance crews with manifests, track parts from order to installation, and generate play, impression, and programmatic reports — ready to send to your clients.
Pricing
One platform,
three service levels
Whether you need maintenance support, NOC operations, or the full stack — every plan includes the tools that matter.
Maintenance Only
For operators who need field service management — ticketing, technician dispatch, and parts tracking.
- Maintenance ticketing system
- Manifest & technician dispatch
- Parts inventory & order tracking
- Board roster (MRAB)
- Team calendar & tasks
- Maintenance reporting
- Mobile-optimized field tools
Full Stack
Complete OOH operations platform — sales CRM, NOC monitoring, maintenance, and client reporting in one place.
- Everything in NOC Only
- Maintenance ticketing & manifests
- Parts inventory & reorder management
- Per-board supply monitoring
- Maintenance reporting & uptime tracking
- Mobile field technician tools
- Multi-tenant hub access
- Dedicated success manager
NOC Only
For operators who need sales pipeline tools, board monitoring, and client-facing reporting.
- Sales calendar & CRM
- RFP & contract management
- Board roster with audit tracking
- Play & impression reporting
- Programmatic revenue reporting
- DocuSign integration
- Broadsign PoP API integration
- PoP & media file management
